Licença global oficial de vestuário da marca Coca-Cola no Brasil. Atuação em todas as áreas do design - gráfico, motion, filme, diagramação, editorial, store design, direção de arte até a direção criativa liderando um incrível time de designers.
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Global official apparel license of Coca-Cola in Brazil. Working in all areas of design - graphic, motion, film, layout, editorial, store design, art direction to creative direction leading an incredible team of designers.
Global official apparel license of Coca-Cola in Brazil. Working in all areas of design - graphic, motion, film, layout, editorial, store design, art direction to creative direction leading an incredible team of designers.
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OLYMPICS + COLORS CAPSULE
Creative direction, graphic design & visual identity: Guilherme Jaco
Photography: Adriano Damas
Head Fashion Designer: Henri Farias
Photography: Adriano Damas
Head Fashion Designer: Henri Farias






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WINTER' 2021
Creative and Art direction & Brand identity: Guilherme Jaco
Graphic Design: Beatriz Regis
Graphic Design: Beatriz Regis

Moodboard & Creative Direction





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COKE CELEBRATES PRIDE
Creative direction, graphic design & visual identity: Guilherme Jaco
Photography: Adriano Damas
Head Fashion Designer: Henri Farias
Photography: Adriano Damas
Head Fashion Designer: Henri Farias





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FALL' 2021
Art direction & Brand identity: Guilherme Jaco
Graphic Design: Beatriz Regis
Graphic Design: Beatriz Regis


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SPRING' 2021
Creative direction: Giovanni Frason
Graphic design & visual identity: Guilherme Jaco
Photography: Pedro Arieta
Head Fashion Designer: Kelly Veloso
Graphic design & visual identity: Guilherme Jaco
Photography: Pedro Arieta
Head Fashion Designer: Kelly Veloso




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SUMMER' 2021
Creative direction: Giovanni Frason
Editorial design, visual identity & motion design: Guilherme Jaco
Photography: Pedro Arieta
Head Fashion Designer: Kelly Veloso
Graphic design: Beatriz Regis
Editorial design, visual identity & motion design: Guilherme Jaco
Photography: Pedro Arieta
Head Fashion Designer: Kelly Veloso
Graphic design: Beatriz Regis



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PACKAGING REDESIGN
Creative direction, graphic design and packaging design.






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NATAL 2019 // CHRISTMAS 2019
NATAL 2019 // CHRISTMAS 2019
Creative direction and visual identity: Guilherme Jaco
Graphic design: Beatriz Regis and Leandro Rossi
Graphic design: Beatriz Regis and Leandro Rossi




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COKE SPORT - SPECIAL LINE
Creative direction, visual identity and graphic design.


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FALL' 2019 EDITORIALS
Creative direction, Editorial design, visual identity & motion design: Guilherme Jaco
Photography: Adriano Damas
Head Fashion Designer: Henri Farias
Graphic design: Beatriz Regis
Photography: Adriano Damas
Head Fashion Designer: Henri Farias
Graphic design: Beatriz Regis





















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CORNER COCA-COLA FAN FEAT
Art direction, graphic design and 3D projection.
